West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
Marketing and
Communications Specialist
Hi there!
I’m Krishaun, a personable digital creative specializing in content marketing, project management, and design. I have over six years of experience in marketing for nonprofits, municipalities, and small businesses, and I am known for creating engaging digital and print content that converts.
Currently, I am an integrated marketing specialist at the Detroit Regional Chamber. I support the project management and production of marketing campaigns and materials for six programs and multiple signature events, focusing on helping create awareness and sharing growth resources with, as well as developing content for, diverse-owned businesses and nonprofits.
Outside of work, I have my bachelor’s degree in public relations and am earning my master's in mass communication, specializing in digital strategy. I also enjoy reading, traveling, photography, and spending time with my two cats and dog.
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Learn more about my marketing and communications work.
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Read my latest articles.
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Explore my branding and graphic design work.
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View and download my resume.
Why I Do What I Do...
Everybody always wonders why people do what they do. My "why" for my career is that I want to use my unique combination of creative and analytical skills to help traditionally disadvantaged businesses and entrepreneurs reach their full potential.
I believe the way we market products and services says a lot about our values and beliefs, so it's important for companies to get it right. I want to create effective and meaningful campaigns that are grounded in research and data and sensitive to cultural nuances. I want to create a world where people can feel seen and heard, which starts with how we communicate. That is my why.